ENHANCING YOUR IMAGE THROUGH PRESENTATION FOLDERS
A Presentation Folder serves two functions. Its first function is very basic – to store and organize the documents used as part of a presentation. While placing your client’s proposal and brochures in a simple envelope may seem convenient, a well-organized system enhances professionalism, makes important materials easier to find, and creates a more impactful presentation. Or why not gather up all those charts and reports for that executive committee presentation, snap on some binder clips and call it a day?
The answers to those questions should be obvious. You don’t use cheap, common office supplies because they won’t make a very positive impression. And that brings us to the second and vastly more important function of a Presentation Folder: to enhance your image and provide memorable impact. Let’s face it, you’ve worked hard to build trust and promote yourself and what you have to offer, so why not complete that important final step and provide your presentation with the finishing touch it needs?
Your Key to Success.
A Presentation Folder that gets attention through vibrant colour and creative design elements helps make the statement that your firm is vibrant and creative. Likewise, a quality Presentation Folder tells your clients or audience that you care about your image and take the concepts within the folder seriously. This projects that you also care about your clients and take their needs seriously. It cannot be stressed enough that the Presentation Folder is the key to making a successful presentation and a lasting impression. Not to sound cliché, but image really is everything!
Recommended Design Elements.
So what specific design elements help create a professional image? To start, it’s essential to prominently display your company, organization, or event’s name and logo. If you’re presenting a product or service, including its specific tradename is advisable, especially if it’s well-known or impactful. Another essential is the use of colour, which should incorporate and complement the company colours. A folder printed in full colour is usually the desired choice because it allows unlimited creativity and the use of “story-telling” photographs. But, if you wish to project a more conservative image, consider a one or two colour presentation folder.
Choose Your Style.
The standard size for a presentation folder is 9” x 12”, though they can be customized in various sizes. Typically, presentation folders feature one or two interior pockets, which is why they are often called pocket folders. These pockets can be printed on and are usually designed to be horizontal, but vertical pockets are also an option.
The pocket outline can be square, rounded, diagonal or even a special die cut shape if you prefer. Slits and slots for business cards or CDs are other common design elements. Also, Presentation Folder can be designed so that they expand to hold bulkier contents or they can have a wrap-around flap to help keep them closed.
Presentation Folders are generally constructed from heavy cardstock to enhance the image of quality and to provide durability.
Need More Guidance?
There are a lot of options to consider when designing a Presentation Folder. The style, colours and other design elements you choose are important because they will greatly affect your success. Feel free to contact us today should you need any assistance. We provide free artwork and design with every order placed with us