6 Insider Tips to Grab Attention with Flyers

When it comes to creating flyers that stands out in a sea of clutter, it’s all about making sure your message is bold, clear, and attention-grabbing. Whether you’re promoting an event, special offer, or new product, your flyers need to catch the eye and make people stop scrolling or glance at it for more than a second. Here are 6 insider tips to ensure your flyers gets noticed and gets results.

1. Use Bold, Eye-Catching Headlines

Your headline is the first thing people will notice, so make sure it packs a punch! A great headline is short, direct, and enticing. Use powerful, action-driven words like “Limited Time Offer,” “Huge Savings,” or “Exclusive Deal.” Keep it concise, but impactful. The goal is to spark curiosity and make someone want to read on.

2. Leverage Colour to Create Contrast

Colour is one of the most effective ways to grab attention—if used correctly. High contrast colours (like dark text on a light background or vice versa) immediately catch the eye. Bright, bold colours can be used to highlight the most important parts of your flyer, like the call-to-action (CTA) or special offer. But remember, consistency is key. Stick to a colour scheme that reflects your brand and isn’t overwhelming to the eye.

3. Incorporate Compelling Images

People are naturally drawn to images. A well-chosen photo or graphic can speak volumes without saying a word. Choose visuals that align with your message and evoke the emotions you want your audience to feel. For example, if you’re promoting a fitness class, use an image of someone working out or enjoying the benefits of your services. Keep the images high-quality and relevant, and don’t overcrowd your flyer with too many visuals. Less is often more!

4. Create a Sense of Urgency

Want people to act fast? Use urgency! Phrases like “Hurry! Limited Time Only,” “Act Fast!,” or “Last Chance to Save” create a sense of excitement and urgency that can push readers to take immediate action. Make sure the urgency is visible and clear—this could be in bold text, bright colours, or even a countdown timer on the flyer. The quicker they act, the better!

5. Focus on a Strong Call-to-Action (CTA)

A flyer is only effective if it tells the reader what to do next. Your call-to-action (CTA) is where you do just that. Whether it’s “Call Now,” “Sign Up Today,” or “Shop Now,” the CTA should be prominent and easy to find. Make it stand out with a bold font, clear wording, and, if possible, a button-style graphic that feels clickable. The goal is to make it super clear what the next step is—and encourage immediate action.

6. Use Unique Shapes and Sizes

Who says flyers have to be the same old rectangular shape? If you really want to stand out, consider experimenting with different shapes and sizes. A flyer that’s a unique shape (think circles, squares, or even custom die-cut shapes) will immediately attract attention because it’s different from the typical ones people see every day. You can also play with size—try something taller or smaller than usual to make it noticeable.

Creating a flyer that grabs attention doesn’t have to be difficult. With the right combination of bold headlines, contrasting colours, compelling visuals, and a clear call to action, you can create a flyer that stands out and makes a lasting impact. Don’t forget to keep things clean and simple—less clutter means better clarity, and better clarity means better results!

So, next time you’re designing a flyer, use these tips to make sure your message is heard loud and clear. Happy designing!

Need a Head Start?

If you’re looking for an easy way to get started with your flyer design, check out a few free flyer templates on Canva that you can customize to fit your needs. Canva has tons of professionally designed templates, so you can jump right in and start creating a flyer that grabs attention!